It’s world-first and super compelling product of its kind, but Vertigo was getting dizzy trying to explain itself succinctly to a new generation of streamers. In collaboration with Flagship Agency, we helped Vertigo in defining and designing their new brand identity.
We utilized the logotype to create rhythmic patterns that should remind you of sound waves in an abstract sense. These always appear in groups to symbolize the idea of listening together.
We also simplified Vertigo’s existing color palette to highlight its bold and vibrant tones. We then paired these noisier colors with punches of black and white to appeal to a younger audience. A geometric Sans-Serif then rounded out the new look with its wave-like structure.
Vertigo is also a game-changer for artists as it multiplies the potential number of streams of any song by the number of synced-up listeners. This in combination with the rhythmic graphics played a key role throughout the brand design system.
Vertigo was founded by a group of repeat entrepreneurs to help the world share moments through music. The patented technology at play allows users to invite their friends, followers, or the world to share these moments through this new type of experience; one where they can collaboratively listen to curated songs beat-for-beat while live video, audio, and chat are layered in. Orchestrate an immersive experience, or simply sit back and listen together. Vertigo helps users enhance their world by sharing life and music together, live.