Vertigo is the listening party everyone’s been waiting for. Its patented technology allows people to stream music in sync while chatting live via video, voice, or text—redefining how fans experience music together.

As a world-first in music tech, Vertigo had cultural relevance baked in. But it lacked a design language that could clearly express this breakthrough to new users.

STUDIO HERRSTRÖM was brought in by Flagship Agency to shape a new visual identity: structured, rhythmic, and built for the culture of live, shared music.

We began by simplifying the brand’s existing color palette—centering on punchy, vibrant tones balanced by black and white. The logotype became more than a mark: we used it to create looping patterns that suggested soundwaves and movement. Always in groups, always in sync—just like Vertigo’s listening experience.

A custom geometric sans-serif added flow and structure, its wave-like shapes echoing the communal act of streaming music together.

The visuals were tuned not just for aesthetic clarity, but platform clarity. Vertigo is more than a player—it’s a multiplier. For artists, every synced listener means another stream. For fans, every track becomes a shared moment. Our system made these ideas visible, consistently.