Spotify Inđậm Indie

The best of Vietnamese Indie music in one playlist. A visual identity that draws inspiration from lo-fi, movie-like analog aesthetics interpreted in a modern way.




Visual Identity


Shahin Haghjou
Michelle Pham
Loren Lee
Ho Quyen
Belle Tran

Project Images

We collaborated with Spotify to craft the new visual identity for Inđậm Indie, a playlist curating the biggest Vietnamese indie music.

For indie music, sometimes you and your guitar are enough to tell your individual story in a truly honest and pure way. It’s like sharing your cherished memories directly with your audience. Drawing inspiration from that puristic approach, we visually bring these moments to life with lo-fi, movie-like analog aesthetics, interpreted in a modern way.