Sound.xyz is reshaping how music is released, owned, and experienced. Through listening parties, countdown drops, and track ownership, Sound.xyz creates interactive moments between artists and fans. It’s more than streaming—it’s participation in the music itself.

STUDIO HERRSTRÖM worked closely with the founding team to redesign the brand identity. Our task: reflect Sound’s role in building lasting connections between creators and listeners.

The identity centers on connection. We introduced a modular system of building blocks that represent the artists and fans at the heart of Sound.xyz. These elements form constellations—symbols of a growing community or the audience around a single release.

Participation drives visibility. The identity captures how early listeners earn front-row access—mirroring how fans show up at concerts. This mechanic is visualized through sound wave-inspired audience graphics, communicating how ownership and engagement ripple across the platform.

The symbol adapts as the platform grows. We developed scalable patterns from the Sound.xyz mark—used to visualize discovery, network effects, and growth. Whether it’s a drop gaining momentum or a feed surfacing new releases, the brand responds to music in motion.

The identity is a flexible, editorial system built on core shapes, a full-spectrum color palette, and Acid Grotesk by Folch Studio. Together, they allow Sound to flex between artist-facing and audience-facing content while remaining coherent and expressive.