Influur is reshaping the creator marketplace. Founded to connect creators in music, dance, and lifestyle with brands, Influur helps both sides find meaningful collaborations that cut through. The platform enables creators to grow their influence while giving brands targeted access to cultural voices that resonate.

​​As Influur’s influence grew, they needed a brand identity that captured their position as a leader in this fast-evolving space. 

STUDIO HERRSTRÖM partnered with Influur to build a brand identity that reflected this ambition. We delivered a complete strategic and creative overhaul—including brand strategy, verbal identity, and a dynamic design system. The new brand needed to move fast, flex across mediums, and elevate creators as the centre of the story.

At the core of the identity is a bold, adaptable identity. We retained Influur’s signature orange and extended it into a flexible visual language designed for digital-native use. The round wordmark informed everything from iconography to motion. Typography pairs Duplet Open for authority with ES Rebond Grotesque for energy. A custom symbol, taken from the dot of the ‘i’, reinforces precision and human connection—representing the ‘right creator’ for the right audience.

The brand strategy was built around ambition and creativity. We positioned Influur as a platform where creators and brands can grow together. The identity speaks directly to the aspirations of creators while assuring brands of trust and clarity. Patterns and graphic elements mirror the diversity and energy of Influur’s marketplace.

Influur has since generated $20M+ in influencer revenue, grown to 30K+ creators and 7K+ brands, and secured a $10M Series A. Social traction followed—with a 40% increase in Instagram followers and an 85% increase on LinkedIn. The refreshed brand now reflects the platform’s role as a trusted connector in an evolving space.