Transforming brands through strategy, design and partnership.

We help our clients to scale through brand expressions, design systems and strategic narratives.

Studio Herrström Clients


Studio Herrström is a creative studio specialized in creating brand identity systems, campaigns, and activations. We collaborate with our clients to help them reach further by taking a holistic approach to strategy, design, and messaging.

Our clients aspire to disrupt and break through the clutter. Our passion is in assisting them in redefining their brand identity through new expressions, enabling them to outshine their competitors and pioneer what's next.

The studio is led by Erik Herrström and Lukas Haider, who, with more than 25 years of combined experience, have worked with many major brands such as Nike, Spotify, Airbnb, Google, Discord, Snapchat, Red Bull, and many more. Over time they have helped brands adapt and find new ways to reach their audience through branding, marketing, and products.


We help founders, emerging brands, and established companies to create impact.
Through a blend of insights and systematic design thinking we aim to create distinct and unique brands that allow our clients and their teams to be prepared for the future.

To create a truly impactful brand we collaborate with you to identify the truths about your brand and business. Through workshops, research and interviews we gain insights and ideas that will serve as a foundation to define the brand idea, mission, vision and brand values. Based on the Brand Strategy we help you define the way you speak and sound.

In your Verbal Identity we ensure that you always communicate with your audience in a way that feels unmistakably you. So if we were to remove the logotype from the communications, your audience could still identify your language to be yours just by the way it feels. We finally help guide you in how to express yourself through messaging.


Our work is infused with systematic thinking and aspires to be impactful and bold. We are here to make a dent while helping our clients to communicate effectively with their audience. Our goal is to develop brand identities that visually express the unique personality of your brand in a variety of brand elements ranging from logotype, typography and color – to various touch points in digital, print and physical environments.

During the design process, we showcase a comprehensive amount of deliverables to stress test the directions and design systems we suggest. The outcome is an extensive brand guidelines that helps you stay consistent while having flexibility to express yourself.


We treat every brand as if it’s our own and we aim to create long lasting relationships far beyond the delivery of the initial phase. With our vast experience of helping big brands to grow and adapt we help guide you as you implement your new brand world. We thrive in helping you in bringing your brand to life through activations, campaigns and product applications. We help you on your way by making informed decisions to achieve your business goals.


Erik Herrström

Founder & Creative Director

Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, Samsung and Sony Music has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.

Lukas Haider

Creative Director

With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.

Lindsey Skipworth

Director of Operations

Lindsey Skipworth is a seasoned operations manager for dozens of digital marketing agencies. She leads the project management team, as well as furthering structuring initiatives within the company and helping the studio to reach its full potential. Lindsey is responsible for the studio’s smooth processes that allow them to serve clients from around the globe, encouraging efficiency from the team and helping to deliver stellar brands to our customers.


Words from our clients.
“Collaborating with Studio Herrström on The Game Awards’ branding update was an absolute game-changer. Their unparalleled creativity, meticulous attention to detail, and innate understanding of our vision resulted in a branding that not only captured the essence of our event but elevated it to new heights.”
Geoff Keighley, CEO, The Game Awards Inc.
“The Studio Herrström team was incredibly professional, having delivered on all their promises and with a quality that made everyone notice our brand much more once we implemented the changes made by them. I would, as a result, highlight the quality and seriousness of their work.”
Francisco Quartin de Macedo, CEO & Co-Founder, Stage
“Long before Sound, I’ve admired Erik’s work and played a role in how we approached making every moment an artist releases music special. Having the chance to work with Erik to elevate Sound’s brand as the home page of music discovery is a dream come true.”
David Greenstein, Co-Founder,
“We were absolutely thrilled with Studio Herrström’s brand identity for Pooky! Their creativity and the impactful vision they presented exceeded our expectations. It was evident that they truly understood our brand and captured its essence in a way that resonated with our team and customers alike.”
Claudio Riffeser, Founder, Pooky

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