A design studio on a mission to create brands that get stuck in your head.

Studio Herrström Clients


Studio Herrström is a design studio focused on shaping brands in music and culture that aim to transform the music industry. Founded by Creative Director Erik Herrström, who with 20+ years experience of helping build the brands as well as design campaigns, events, and activations for brands in music such as Spotify, Beats by Dre, Sound.xyz, Vault.fm, Sony Music, YouTube Music, Native Instruments, New York Philharmonic and many more.

In addition, he has also helped artists such as Elvis Presley, Whitney Houston, David Bowie, Ed Sheeran and MIYAVI to connect with fans through general brand presence, campaigns, fan events and installations. Outside of his experience lies experience of building brand and digital ecosystems for Nike, Discord, Airbnb, Google, New York Times and Samsung.

Today, Studio Herrström has team members across five countries and collaborates with clients worldwide to build brands primarily in music and culture. We believe in shaping brands through strategy and design that people find worth rallying behind. Our three core principles involve building communities for brand followers, celebrating the most devoted fans in authentic ways, and continually developing brand design systems that can forever grow and adapt. We aim to build brands for companies that want to transform the music industry.

Studio Herrström’s work has been featured in publications such as It’s Nice That, The Brand Identity and Creative Boom, and recognized by the Clio Music Awards, Webby Awards and CCA Awards.


We help define, activate
and evolve brands.
We specialize in branding and design for brands in music and culture, aiming to enhance the way brands convey their values to their target audiences by integrating design and marketing for a more impactful communication.
Brand Identity

To us, branding is like a song that resonates deeply with you. It evokes the same emotions every time you put it on. Just as with music, great branding is able to open up your senses and create memorable impressions.

We work with you to define every aspect of your brand, from your brand strategy and values to how you sound and how you write. We use what we have defined as a foundation to explore your logotype, colors, typography, shapes, patterns, imagery, motion, sound, and much more for your visual identity and design system.

Our Capabilities:
Brand Strategy, Verbal Identity, Visual Identity, Design System, Motion Identity, Sonic Identity, Naming, Messaging.


Through brand campaigns and their strategic marketing efforts he help promote and enhance your brand's image, reputation, and visibility. We work with your brief and KPIs to define and design campaigns so that your brand stands out when and where it matters most.

Our Capabilities:
Brand Campaigns, Activations, Event Branding, Packaging, Web design, Animation, Campaign Toolkits, Interactive experiences.


We aim to help you on your way by making informed decisions to achieve your business goals, and we treat every brand as if it's our own. In an aim to create long-lasting relationships far beyond our initial project, we help our clients in implementing their brands into their ecosystems and promote it in the world.

We support our clients in bringing their brands to life through activations, campaigns, and product applications.

Our Capabilities:
Advisory, Partnership, Consulting, Mentoring.


Words from our clients
“The Studio Herrström team was incredibly professional, having delivered on all their promises and with a quality that made everyone notice our brand much more once we implemented the changes made by them. I would, as a result, highlight the quality and seriousness of their work.”
Francisco Quartin de Macedo, CEO & Co-Founder, Stage
“Long before Sound, I’ve admired Erik’s work and played a role in how we approached making every moment an artist releases music special. Having the chance to work with Erik to elevate Sound’s brand as the home page of music discovery is a dream come true.”
David Greenstein, Co-Founder, Sound.xyz
“Collaborating with Studio Herrström on The Game Awards’ branding update was an absolute game-changer. Their unparalleled creativity, meticulous attention to detail, and innate understanding of our vision resulted in a branding that not only captured the essence of our event but elevated it to new heights.”
Geoff Keighley, CEO, The Game Awards Inc.
“We were absolutely thrilled with Studio Herrström’s brand identity for Pooky! Their creativity and the impactful vision they presented exceeded our expectations. It was evident that they truly understood our brand and captured its essence in a way that resonated with our team and customers alike.”
Claudio Riffeser, Founder, Pooky

Project Inquiry

We’d love to learn more about your project and how we can help.