We help brands and artists in music to perform at their best.
About
Over time, they have helped brands adapt and find new ways to reach their audience through branding, marketing, and products.
Highlights include: Leading campaigns and brand initiatives at Spotify, creating visual identities for iconic artists such as Whitney Houston and Elvis Presley for Sony Music, developing brand identities for music startups such as Sound.xyz, Stage, and SONX, as well as partnering with record labels such as TAU by the renowned DJ-duo Adana Twins.
We believe that in music, having a unique voice, being highly skilled, and releasing good tracks isn't enough to succeed today. To make it, you need a robust strategy in combination with a conceptually strong visual identity to deeply resonate with your audience. We see ourselves as design partners in helping brands and artists create these visual worlds.
We operate globally, with team members across Europe and the United States. Therefore, we are able to approach our projects in an agile and modern way.
Services
To us, branding is like a song that resonates deeply with you. It's a song that evokes the same emotions every time you put it on. Just as with music, great branding is able to open up your senses and create memorable impressions.
We work with you to define every aspect of your brand, from your brand strategy and values to how you sound and how you write. We use what we have defined as a foundation to explore your logotype, colors, typography, shapes, patterns, imagery, motion, sound, and much more for your visual identity and design system.
Our Capabilities:
Brand Strategy, Verbal Identity, Visual Identity, Design System, Motion Identity, Sonic Identity, Naming, Messaging.
A brand campaign is a strategic marketing effort designed to promote and enhance your brand's image, reputation, and visibility. We work with your brief and KPIs to conceptually design campaigns in a systematic manner so that your brand stands out when and where it matters most.
Our Capabilities:
Brand Campaigns, Activations, Event Branding, Packaging, Web design, Animation, Campaign Toolkits, Interactive experiences.
We aim to help you on your way by making informed decisions to achieve your business goals, and we treat every brand as if it's our own.
In an aim to create long-lasting relationships far beyond our initial project, we help our clients in implementing their brands into their ecosystems and promote it in the world.
We thrive in helping our clients in bringing their brands to life through activations, campaigns, and product applications.
Our Capabilities:
Advisory, Partnership, Consulting, Mentoring.
Team
Erik Herrström
Founder & Creative Director
Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, and Samsung has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.
Lukas Haider
Creative Director
With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.
Lindsey Skipworth
Director of Operations
Lindsey Skipworth is a seasoned operations manager for dozens of digital marketing agencies. She leads the project management team, as well as furthering structuring initiatives within the company and helping the studio to reach its full potential. Lindsey is responsible for the studio’s smooth processes that allow them to serve clients from around the globe, encouraging efficiency from the team and helping to deliver stellar brands to our customers.