We help brands and artists in music to perform at their best.

Studio Herrström Clients


At the heart of Studio Herrström lies a deep connection to music. The studio is led by Erik Herrström and Lukas Haider, who, with more than 25 years of combined experience, have worked with many major brands in the music industry, including Spotify, Sony Music, Beats by Dre, Native Instruments, Sound.xyz, and more.

Over time, they have helped brands adapt and find new ways to reach their audience through branding, marketing, and products.

Highlights include: Leading campaigns and brand initiatives at Spotify, creating visual identities for iconic artists such as Whitney Houston and Elvis Presley for Sony Music, developing brand identities for music startups such as Sound.xyz, Stage, and SONX, as well as partnering with record labels such as TAU by the renowned DJ-duo Adana Twins.

We believe that in music, having a unique voice, being highly skilled, and releasing good tracks isn't enough to succeed today. To make it, you need a robust strategy in combination with a conceptually strong visual identity to deeply resonate with your audience. We see ourselves as design partners in helping brands and artists create these visual worlds.

We operate globally, with team members across Europe and the United States. Therefore, we are able to approach our projects in an agile and modern way.


We define, activate and maintain brands.
Through a blend of insights and systematic design thinking we aim to create distinct and unique brands that allow our clients and their teams to be prepared for the future.
Brand Identity

To us, branding is like a song that resonates deeply with you. It's a song that evokes the same emotions every time you put it on. Just as with music, great branding is able to open up your senses and create memorable impressions.

We work with you to define every aspect of your brand, from your brand strategy and values to how you sound and how you write. We use what we have defined as a foundation to explore your logotype, colors, typography, shapes, patterns, imagery, motion, sound, and much more for your visual identity and design system.

Our Capabilities:
Brand Strategy, Verbal Identity, Visual Identity, Design System, Motion Identity, Sonic Identity, Naming, Messaging.


A brand campaign is a strategic marketing effort designed to promote and enhance your brand's image, reputation, and visibility. We work with your brief and KPIs to conceptually design campaigns in a systematic manner so that your brand stands out when and where it matters most.

Our Capabilities:
Brand Campaigns, Activations, Event Branding, Packaging, Web design, Animation, Campaign Toolkits, Interactive experiences.


We aim to help you on your way by making informed decisions to achieve your business goals, and we treat every brand as if it's our own.

In an aim to create long-lasting relationships far beyond our initial project, we help our clients in implementing their brands into their ecosystems and promote it in the world.

We thrive in helping our clients in bringing their brands to life through activations, campaigns, and product applications.

Our Capabilities:
Advisory, Partnership, Consulting, Mentoring.


Erik Herrström

Founder & Creative Director

Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, and Samsung has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.

Lukas Haider

Creative Director

With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.

Lindsey Skipworth

Director of Operations

Lindsey Skipworth is a seasoned operations manager for dozens of digital marketing agencies. She leads the project management team, as well as furthering structuring initiatives within the company and helping the studio to reach its full potential. Lindsey is responsible for the studio’s smooth processes that allow them to serve clients from around the globe, encouraging efficiency from the team and helping to deliver stellar brands to our customers.


Words from our clients.
“Collaborating with Studio Herrström on The Game Awards’ branding update was an absolute game-changer. Their unparalleled creativity, meticulous attention to detail, and innate understanding of our vision resulted in a branding that not only captured the essence of our event but elevated it to new heights.”
Geoff Keighley, CEO, The Game Awards Inc.
“The Studio Herrström team was incredibly professional, having delivered on all their promises and with a quality that made everyone notice our brand much more once we implemented the changes made by them. I would, as a result, highlight the quality and seriousness of their work.”
Francisco Quartin de Macedo, CEO & Co-Founder, Stage
“Long before Sound, I’ve admired Erik’s work and played a role in how we approached making every moment an artist releases music special. Having the chance to work with Erik to elevate Sound’s brand as the home page of music discovery is a dream come true.”
David Greenstein, Co-Founder, Sound.xyz
“We were absolutely thrilled with Studio Herrström’s brand identity for Pooky! Their creativity and the impactful vision they presented exceeded our expectations. It was evident that they truly understood our brand and captured its essence in a way that resonated with our team and customers alike.”
Claudio Riffeser, Founder, Pooky

Brand Audit

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