We help our clients to scale through brand expressions, design systems and strategic narratives.
About
Our clients aspire to disrupt and break through the clutter. Our passion is in assisting them in redefining their brand identity through new expressions, enabling them to outshine their competitors and pioneer what's next.
The studio is led by Erik Herrström and Lukas Haider, who, with more than 25 years of combined experience, have worked with many major brands such as Nike, Spotify, Airbnb, Google, Discord, Snapchat, Red Bull, and many more. Over time they have helped brands adapt and find new ways to reach their audience through branding, marketing, and products.
Services
To create a truly impactful brand we collaborate with you to identify the truths about your brand and business. Through workshops, research and interviews we gain insights and ideas that will serve as a foundation to define the brand idea, mission, vision and brand values. Based on the Brand Strategy we help you define the way you speak and sound.
In your Verbal Identity we ensure that you always communicate with your audience in a way that feels unmistakably you. So if we were to remove the logotype from the communications, your audience could still identify your language to be yours just by the way it feels. We finally help guide you in how to express yourself through messaging.
Our work is infused with systematic thinking and aspires to be impactful and bold. We are here to make a dent while helping our clients to communicate effectively with their audience. Our goal is to develop brand identities that visually express the unique personality of your brand in a variety of brand elements ranging from logotype, typography and color – to various touch points in digital, print and physical environments.
During the design process, we showcase a comprehensive amount of deliverables to stress test the directions and design systems we suggest. The outcome is an extensive brand guidelines that helps you stay consistent while having flexibility to express yourself.
We treat every brand as if it’s our own and we aim to create long lasting relationships far beyond the delivery of the initial phase. With our vast experience of helping big brands to grow and adapt we help guide you as you implement your new brand world. We thrive in helping you in bringing your brand to life through activations, campaigns and product applications. We help you on your way by making informed decisions to achieve your business goals.
Team
Erik Herrström
Founder & Creative Director
Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, Samsung and Sony Music has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.
Lukas Haider
Creative Director
With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.
Lindsey Skipworth
Director of Operations
Lindsey Skipworth is a seasoned operations manager for dozens of digital marketing agencies. She leads the project management team, as well as furthering structuring initiatives within the company and helping the studio to reach its full potential. Lindsey is responsible for the studio’s smooth processes that allow them to serve clients from around the globe, encouraging efficiency from the team and helping to deliver stellar brands to our customers.