A design studio on a mission to create brands that get stuck in your head.

Studio Herrström Clients


Studio Herrström is a creative studio and design consultancy based in Vienna, Austria. With more than 25 years of combined experience in design, branding, and music, the studio is led by Creative Directors Erik Herrström and Lukas Haider.

Over the years, they have helped shape some of the most impactful brands that transform the music industry, including Spotify, Beats by Dre, Sound.xyz, Vault.fm, Sony Music, YouTube Music, Native Instruments, New York Philharmonic and many more.

Outside of music, the Creative Director duo has helped define brands and experiences for clients such as Nike, Discord, Airbnb, Google, Samsung, and many more.

We believe in creating deep connections between brands and their audiences through community building, celebrating the passion of fans, and always introduce the brands to new eyes through.


We help define, activate
and evolve brands.
We specialize in branding and design for brands in music, aiming to enhance the way brands convey their values to their target audiences by integrating design and marketing for a more impactful communication.
Brand Identity

To us, branding is like a song that resonates deeply with you. It evokes the same emotions every time you put it on. Just as with music, great branding is able to open up your senses and create memorable impressions.

We work with you to define every aspect of your brand, from your brand strategy and values to how you sound and how you write. We use what we have defined as a foundation to explore your logotype, colors, typography, shapes, patterns, imagery, motion, sound, and much more for your visual identity and design system.

Our Capabilities:
Brand Strategy, Verbal Identity, Visual Identity, Design System, Motion Identity, Sonic Identity, Naming, Messaging.


Through brand campaigns and their strategic marketing efforts he help promote and enhance your brand's image, reputation, and visibility. We work with your brief and KPIs to define and design campaigns so that your brand stands out when and where it matters most.

Our Capabilities:
Brand Campaigns, Activations, Event Branding, Packaging, Web design, Animation, Campaign Toolkits, Interactive experiences.


We aim to help you on your way by making informed decisions to achieve your business goals, and we treat every brand as if it's our own. In an aim to create long-lasting relationships far beyond our initial project, we help our clients in implementing their brands into their ecosystems and promote it in the world.

We support our clients in bringing their brands to life through activations, campaigns, and product applications.

Our Capabilities:
Advisory, Partnership, Consulting, Mentoring.


Erik Herrström

Founder & Creative Director

Originally from Sweden, Erik has spent the majority of his career in New York City. His involvement in work for Nike, Spotify, Google, Airbnb, Discord, Twitter, and Samsung has been awarded with 100+ awards including Cannes Lions, D&AD, One Show and Art Directors Club. The work has also been featured in major press such as Forbes, Fast Company, Billboard, Wired and more.

Lukas Haider

Creative Director

With over a decade of experience working in music, lifestyle, and technology, Lukas co-leads the studio. Lukas has worked for brands such as Snapchat, Red Bull, Spotify, Eastpak, Waterdrop, Heimplanet, WoodWood, Jägermeister, T-Mobile and Vienna Tourist Board. His work has received multiple awards and has been featured in leading design publications such as It’s Nice That, AIGA Eye On Design, and Creative Boom.


Words from our clients
“The Studio Herrström team was incredibly professional, having delivered on all their promises and with a quality that made everyone notice our brand much more once we implemented the changes made by them. I would, as a result, highlight the quality and seriousness of their work.”
Francisco Quartin de Macedo, CEO & Co-Founder, Stage
“Long before Sound, I’ve admired Erik’s work and played a role in how we approached making every moment an artist releases music special. Having the chance to work with Erik to elevate Sound’s brand as the home page of music discovery is a dream come true.”
David Greenstein, Co-Founder, Sound.xyz
“Collaborating with Studio Herrström on The Game Awards’ branding update was an absolute game-changer. Their unparalleled creativity, meticulous attention to detail, and innate understanding of our vision resulted in a branding that not only captured the essence of our event but elevated it to new heights.”
Geoff Keighley, CEO, The Game Awards Inc.
“We were absolutely thrilled with Studio Herrström’s brand identity for Pooky! Their creativity and the impactful vision they presented exceeded our expectations. It was evident that they truly understood our brand and captured its essence in a way that resonated with our team and customers alike.”
Claudio Riffeser, Founder, Pooky

Project Inquiry

We’d love to learn more about your project and how we can help.