We transform brands in music into essential parts of everyday culture.
About
Our work extends to iconic artists like Elvis Presley, Whitney Houston, David Bowie, Ed Sheeran, and MIYAVI, helping them connect with fans through impactful brand presence and unforgettable experiences. Beyond music, our expertise includes building brand and digital ecosystems for global giants like Nike, Discord, Airbnb, Google, New York Times, and Samsung.
With a team across five countries, we collaborate with clients worldwide to shape brands that resonate deeply and inspire loyalty. Our approach is guided by three core principles: fostering loyal fan bases, embracing authenticity, and ensuring our brand systems evolve and adapt over time. Our mission is to create brands that redefine the music industry.
Our work has been featured in publications such as It’s Nice That, The Brand Identity, and Creative Boom, and recognized by prestigious awards like the Clio Music Awards, Webby Awards, and CCA Awards.
Leadership
Erik Herrström
Founder & Creative Director
Originally from Sweden, Erik has over 20 years of experience in building brands. Following his role as Brand Design Director at Spotify, Erik now leads the creative team. Erik's contributions in projects for brands such as Spotify, Sony Music, Nike, and Discord have earned over 100 awards, including golds at Cannes Lions, D&AD, One Show, and ADC. His work has also been featured in major press outlets such as Billboard, Forbes, Fast Company, and Wired.
Kara Griffin Cushman
Director of Operations and Production
As a former professional dancer turned digital producer, Kara has worked in Los Angeles with agencies like DanceOn, collaborating with major US music labels to produce campaigns and activations for artists such as Janet Jackson, TLC, BLACKPINK, Halsey, Lil Nas X, and Lewis Capaldi. Her client roster includes prominent names like Netflix, Disney, Paramount, and Western Digital.
Services
that resonate globally.
Branding is like a memorable song that resonates deeply and evokes emotions each time you experience it. We collaborate with you to define every aspect of your brand, from strategy and values to visual and sonic identities. Our goal is to create a cohesive and impactful brand presence.
Our Capabilities:
Brand Strategy, Verbal Identity, Visual Identity, Design System, Motion Identity, Sonic Identity, Naming, Messaging.
We create strategic brand campaigns that enhance your brand's image, reputation, and visibility. By working closely with your brief and KPIs, we design campaigns that ensure your brand stands out when and where it matters most.
Our Capabilities:
Brand Campaigns, Activations, Event Branding, Packaging, Web design, Animation, Campaign Toolkits, Interactive experiences.
We aim to build long-lasting relationships that extend beyond the initial project. By treating every brand as if it's our own, we help clients implement and promote their brands effectively, supporting them in achieving their business goals.
Our Capabilities:
Advisory, Partnership, Consulting, Mentoring.
Testimonials
